MORE THAN A MILLION GUITARISTS CHOOSE DIGITECH RP SERIES

— DigiTech creates “Show Us Your RP” promotion, a high-awareness, multi-level promotional campaign for RP Multi-effects Modeling Processors —

NAMM SUMMER SESSION, AUSTIN, TX, July 14, 2006 — DigiTech®, a leading manufacturer of guitar signal processors, inventor of multi-effects, and a Harman International company (NYSE-HAR), recently extended its highly successful “Show Us Your RP” promotion through August 2006, in further support of its RP line of multi-effects modeling processors.

The promotional campaign, which ran from April – August 31, 2006, offered DigiTech RP or BP owners a free limited-edition RP series T-shirt and a chance for their photo to appear in an RP ad that is running in the national guitar publications, as well as their photo appearing on the DigiTech home page and Sound Community sections of the website. Consumers simply visited the DigiTech website (www.digitech.com), filled out a questionnaire and then uploaded a picture of themselves with their RP multi-effects processor.

David Rohrer, DigiTech Guitar Market Manager, stated, “Our ‘Show Us Your RP’ promotion is designed to increase product awareness of DigiTech’s RP guitar processors, drive additional traffic to our dealers, and give our loyal RP and BP users something back for support of our products. Since 1992, over one million guitarists have chosen our RP products and the overwhelming response to this promotion is proof of our customers’ loyalty to the DigiTech brand.”


posted on July 11, 2006