DIGITECH® JIMI HENDRIX EXPERIENCE™ PEDAL AWARDED TOP INDUSTRY HONORS

— Artists Series pedal takes home multiple awards from leading industry publications —

NAMM SUMMER SESSION, INDIANAPOLIS, IN, July 22, 2005 — DigiTech® is pleased to announce that it has received major industry awards and accolades for its innovative Jimi Hendrix Experience™ pedal. Utilizing several key technologies developed by DigiTech for advanced modeling synthesis, this recent addition to DigiTech’s critically acclaimed Artist Series Pedals has earned high praise from leading journalists and industry publications, as well as fans of great tone worldwide. Recent honors include: Guitar Buyer Magazine 5 Star Rating; Guitarist Magazine’s 5 Star Guitarist Choice Award; Guitar Player’s Editors Pick Award; Guitar World’s Platinum Award for Quality and Design; the Music Inc 2005 Supplier Excellence Award for Product Technology; and Total Guitar’s Best Buy Sizzler Award.

DigiTech Guitar Market Manager David Rohrer commented, “We are very pleased with the success of the Jimi Hendrix Experience pedal, and the industry awards it has garnered are further testament to the extensive research and development that went into its development and production. With the incredibly dedicated and attentive readership which these prestigious publications serve, we feel this sends a very powerful message to musicians everywhere and we are excited to bring our Artist Series pedals to the next generation of guitar heroes,” Rohrer concludes.

The Jimi Hendrix Experience pedal is part of DigiTech’s groundbreaking Artist Series which employs DigiTech’s proprietary Production Modeling™ technology via the AudioDNA™ DSP super-chip, explicitly designed to help reproduce the studio and live sounds, as well as the detailed effects of an artist sound as heard on their recordings. Going well beyond standard modeling parameters, Production Modeling also models the speaker cabinets, microphones and their placements, pre/post effects, and the recording engineer’s own creative magic with attention to detail ensuring that the artist’s signature sound is true to the original, and is as sonically distinctive as when they originally played it.


posted on April 27, 2006