DIGITECH® APPOINTS DAVID ROHRER MARKET MANAGER FOR GUITAR PRODUCTS

NAMM WINTER SESSION, ANAHEIM, CA, January 20, 2005 — DigiTech® has appointed David Rohrer as the company’s Market Manager for Guitar Products. The announcement was made by Noel Larson, DigiTech Vice President Marketing.

In his new role, Rohrer is responsible for the ongoing development and expansion of DigiTech’s position in the guitar signal processor markets. A seasoned global marketer of consumer products with a broad background in the industry, Rohrer’s duties include strategic market development, forecasting and promotion planning. In addition, Rohrer will work closely with DigiTech’s product development department and sales force to identify emerging markets for the DigiTech brand.

Prior to joining the Harman Music Group, Rohrer held several key positions with the Gibson Musical Instrument Company as well as Neff Motivation, Inc., a leading manufacturer of team dealer sports apparel and corporate business-to-business premiums and incentives.

Commenting on this new appointment, Noel Larson stated, “David comes to DigiTech with a very strong marketing background as well as extensive experience in the MI market sector. He’s established a unique skill set that will make David a very valuable asset in his new position and a welcome addition to the DigiTech team.”


posted on November 26, 2005