Production Modeling

The DigiTech Artist Series including Jimi Hendrix, Eric Clapton, Brian May, Dan Donegan and Scott Ian, set a new standard for modeling.

We all buy records, tapes and CDs of our favorite artist. After we tirelessly repeat, rewind and playback that guitar riff to nail it note for note, we search high and low for all the right gear to get the tone, sometimes the exact component. Guitar, amp, cabinet, effects… it’s endless. But, something is still missing. Sure, we may never have the chops of the artist but we’ve bought all the right gear. So, what is it? What’s missing?

The audio signal path as heard on a recording consists of the guitar, effects, amp, cabinet and whatever the unknown tweaks a recording engineer did to the audio signal before and after it was recorded. This last element we call the Recording Engineer’s Magic. It’s not just limited to preamps, processors, equalizers, compressors and limiters. What about the mics, their placement, the room? All of the elements that intentionally or unintentionally ended up on the recording. Our new technology, all encompassing the signal path, is called Production Modeling™. It is meticulously replicating all the elements in the signal path including the Recording Engineer’s or Producer’s Magic. When Production Modeling is combined with our existing effects, amp and cabinet modeling technology the sum is the sound as heard on a recording. OK, so the guitarist’s playing dynamics, style and artistry can’t be found in a box anywhere, but Production Modeling gets you the exact tone as heard on your favorite record, tape and CD including the dynamic interaction between the all the elements. This technology is a tool to reproduce the tone of an artist as well as a tool to develop your own tone.

In the words of legendary Queen Guitarist Brian May: "Our hope is that you, the guitarist of the future, will use this machine as an aid to creating your own new tones, and inspire you to greater heights." Circa May '06

Since it’s unveiling, Production Modeling and the DigiTech Artist Series Pedals have received the highest praise from users and critics such as 2007 MIPA and Guitar Player, 2006 Most Innovative Product, Guitar One’s Mark of Excellence, Guitar World’s Platinum Award for Quality and Design, Guitar Players Pick Award, MIA 2006 Award for Excellence, Total Guitar Best Buy just to name a few.